With the growth of the internet, social media and technological developments, the opportunities for organisations to reach customers are increasing. Aspects of new approaches to reach customers focus on using new technologies, creating an excellent customer experience and collecting relevant data. This requires a strategy in which organisational objectives, sales, marketing activities and a vision for the future are all connected.
Due to these developments, the position of Chief Commercial Officer (CCO) or Commercial Director is becoming more common within companies. The CCO or Commercial Director is responsible for the company’s commercial success. A strategy concerning positioning, brand management and an excellent customer journey has become essential. Depending on the organisational structure, this responsibility may also be awarded to the Chief Marketing Officer (CMO) or Marketing Director.
Selecting a Chief Commercial Officer (CCO) or Commercial Director is a significant choice. One that helps determine the future of your company. We believe a successful match goes beyond having the required experience and competencies. That is why we look at organisations and candidates from a different perspective. We truly believe listening is vital. Because: we value the art of active observation and keen listening.